Refined Research Question

In Uncategorized on September 16, 2011 at 2:43 am

After much discussion during and after class, I’ve decided to have my refined research question as more of a starting point.  I plan on using the question listed below to help me narrow my research down even more.

How have contraception advertisements evolved from a focus on pregnancy prevention to a focus on pleasure?

  1. Narrow down even more will be helpful, and I think it will come naturally as you being to research. It will save you time if you can focus more on one specific company or type of contraception. It also will help tremendously when it comes to finding advertisements.

    When searching for advertisements, try finding some consistency. For example, try finding three different contraceptive ads that were all published in the same magazine or shown on the same network channel during different years. This will represent the change over time that you are talking about, and it might eliminate other variables that you could face if you were comparing ads in Cosmo to ads in Good Housekeeping.

    I ran a quick search in OhioLINK and came back with some items that may be of interest to you as secondary sources. A lot of these sources talk about government and legal issues surrounding these advertisements, so you may have to dive into these realms as well.

  2. Here are some additional great sources to help you find advertisements:

    Library of Congress: http://www.loc.gov/index.html
    Ad*Access: http://library.duke.edu/digitalcollections/adaccess/
    AdViews: http://library.duke.edu/digitalcollections/adviews/
    Emergence of Advertising in America: http://library.duke.edu/digitalcollections/eaa/
    Vintage Ad Browser: http://www.vintageadbrowser.com/

    -Ms. DeArmond

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