Annotated Bibiography

“A Trojan Horse Goes to Court: Bolger v. Youngs Drug Products Corp.” American Journal of Law & Medicine 10, no. 2 (Summer84 1984): 203. Academic Search Complete, EBSCOhost (accessed October 5, 2011).

In Bolger v. Youngs Drug Products Corp., the Supreme Court ruled it unconstitutional for companies to mail contraceptive advertisements to the general public unsolicited.  This particular court case established an individual’s right to privacy regarding contraceptives.  This case played an important role in the advertising practices of the decade and led to a precedent still followed today explaining the rights of the individual versus the right of the contraception manufacturer.  This case came to a compromise of sorts in regards to the advertisements of Youngs condom products in a local drugstore’s mailer.  The mailer would need to be placed in an opaque envelope, the envelope must contain a notice stating it is unsolicited, the notice must say that it is for promotional use for contraceptive products, and people may remove their names from the mailing list on demand.  This case shows the differences in public opinions in regards to contraceptive advertisements in 1983.

Saunders Jr., William L. “Washington Insider.” National Catholic Bioethics Quarterly 10, no. 4 (December 2010): 651-664. Academic Search Complete, EBSCOhost (accessed October 4, 2011).

The groupings of articles focus on bioethics and how it relates to the current health care reform in the United States.  It focuses on different concerns that ninety Congressmen have on the approval of a new emergency contraceptive called Ella as well as other contraceptives in the market.  It cites documents on both sides of the issue.  this source demonstrates the battle in politics to give women the right to determine their own choices.  It is from a Catholic organization; however so the information is somewhat biased on the premise of pro-life ideals as they relate to emergency contraceptive.  This compilation shows a religious and governmental cross-over in regards to emergency contraceptives in the media currently.

“Selling fear.” Consumer Reports 59, no. 9 (September 1994): 560. Academic Search Complete, EBSCOhost (accessed October 5, 2011).

This article focuses on a lubricant advertisement that played on the fear of a breaking condom to sell the product.  The advertisement gave outlandish statistics about condoms in order to make their lubricant more marketable.  The article provides the real statistics from the same source that the KY Lubricant used for their advertisement.  This article suggests the bending of facts in advertisement to market a product more effectively.  In the case of a contraceptive accompaniment, what better way is there to market it than play on the insecurities of the consumer?  This article helps to shed light on a different type of advertisement scheme, selling fear.  It plays an important role in the development of advertising techniques throughout the years.

Tone, Andrea. “Contraceptive consumers: Gender and the political economy of birth control in the 1930s.” Journal of Social History 29, no. 3 (Spring96 1996): 485. Academic Search Complete, EBSCOhost (accessed October 5, 2011).

This article focuses on birth control in the United States during the 1930s.  Tone identifies the commercialization process of birth control and how it targeted women in several different ways.  Through advertisement styles, selling locations, and even targeting the men to push the topic of birth control on their wives, this article shows the typecasting of women as the number one consumers for the contraceptives.  This article helps to identify early marketing trends for contraceptives in the United States.  By finding an earlier starting point for advertising of this kind, one is better able to understand the development over the course of the past 60 years.

“TV networks allow condom ads in prime time.” Contemporary Sexuality 39, no. 8 (August 2005): 9. Academic Search Complete, EBSCOhost (accessed October 5, 2011).

This piece introduces the idea of prime time condom advertisements.  until this time, it was banned during the most popular television viewing times.  It also touches upon outrage from some viewers.  The brief, yet informative, article also mentions HIV/AIDS prevention which is a large part of how Trojan convinced NBC and WB network executives to allow the advertisements to air during prime time.  This new idea sheds light on yet another technique used in advertisements of contraceptive devices: public awareness of issues.  This continues with the evolution of contraception advertisements in the United States.

Wentz, Laurel. “10 ads we won’t see in U.S. (Cover story).” Advertising Age 77, no. 51 (December 18, 2006): 22. Academic Search Complete, EBSCOhost (accessed October 5, 2011).

This story gives examples of different advertisements being used in order countries to promote sex that would not be shown in the United States.  It’s an interesting look at the advertisements countries that the US compares itself to will show to promote a new product.  Although this is a fairly recent article, it expresses the conservative nature of the United States still to this day.  Although the advertisements of contraceptive devices have become more open and more advanced, compared to other countries, the US is still about a decade behind new marketing strategies for the products.

  1. A few thoughts:

    1. You definitely got the formatting of the annotated bibliography right. This page looks great.

    2. Your annotations are good at giving summaries and explaining why the source is important in general, but I’m still not clear how exactly you will be using the source in your project. It might be good to be a bit more clear about how the source factors in with your specific thesis.

    3. Which of these are primary sources? Most of them seem to be secondary. If you want some of these legal cases to be your primary sources, then you need to look up the actual cases in government documents. I can help you do this …

    4. I think it would do you good to sit down and map out your plan for your project. You’re covering a lot of legislation over a large span of time. Make sure that you still have a manageable working plan for this project. Again, you can talk to me or Dr. Tabit if you’d like feedback.

    Amanda DeArmond

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